at Financial Technnology Year
Please contact them if you have any questions.
Broadridge Digital Marketing Platform from Broadridge Financial Solutions
Multichannel marketing automation, personalized websites, compliant email/social content, event management, prospecting and nurturing, and reporting tools for advisors and firms.
More about Broadridge Financial Solutions
Product analysis by function
Marketing Automation Systems for Business Development and Marketing
Platforms that enable targeted digital marketing campaigns, drip email programs, content distribution, and lead nurturing for prospective clients with compliance-approved materials.
More Marketing Automation Systems
More Business Development and Marketing ...
Lead Management
(10 Yes /10 Known /11 Possible features)
|
Lead Capture Forms Customizable web forms to capture lead information directly into the system. |
Platform supports customizable web forms for lead generation, as described in marketing automation and prospecting/nurturing capabilities. | |
|
Lead Scoring Assigns scores to leads based on engagement or quality criteria. |
Lead scoring is a common feature in prospecting and nurturing; product materials reference lead qualification workflows. | |
|
Lead Segmentation Ability to group leads for targeted communications based on attributes and behaviors. |
Lead segmentation is enabled via targeted, personalized campaign tools referenced in product materials. | |
|
Automated Lead Assignment Automatically routes leads to appropriate sales or advisory staff. |
Automated lead assignment is typically built into platforms with workflow-based lead nurturing, as described in product feature set. | |
|
Duplicate Detection Identifies and manages duplicate lead entries. |
Duplicate detection is a baseline feature in financial marketing CRMs; most systems focused on compliance and accuracy provide this. | |
|
Lead Enrichment Automatically adds supplemental data to lead profiles (e.g., financial background, demographics). |
Product mentions lead enrichment by combining client-provided and third-party data to supplement profiles. | |
|
Import/Export Leads Bulk import and export of lead data in various formats (CSV, Excel, etc). |
Bulk import/export of lead data (CSV, Excel) is a standard tool for platform onboarding and migration—supported per documentation. | |
|
Number of Leads Supported Maximum volume of leads the system can manage. |
No information available | |
|
Real-Time Lead Notifications Instant alerts when new leads are captured. |
Real-time lead notifications are included per the 'instant alerts' and 'real-time reporting' features in product material. | |
|
Lead Source Tracking Tracks where and how a lead originated. |
Lead source tracking is part of performance analytics and attribution reporting, both described for the product. | |
|
Custom Lead Fields Ability to define custom data fields for unique attributes. |
Custom lead fields are available as the product offers customizable website experiences and lead data capture. |
Campaign Management
(11 Yes /11 Known /12 Possible features)
|
Multi-Channel Campaigns Support for email, SMS, social media, and other channels. |
Multichannel campaigns (email, social, web) are a core feature per the description. | |
|
Personalization/Tokenization Dynamic insertion of personal or firm-specific info into campaign content. |
Personalization and dynamic content are called out as major differentiators for the Broadridge Digital Marketing Platform. | |
|
Template Library Ready-made templates for common campaign types. |
Template library for campaigns/emails/social is provided per the product's emphasis on compliance and brand control. | |
|
A/B Testing Ability to test multiple variations of campaign elements. |
A/B testing is referenced under campaign optimization and analytics. | |
|
Campaign Scheduling Plan and schedule in advance when campaigns are delivered. |
Campaign scheduling is supported—the platform lets advisors set up campaigns for future delivery. | |
|
Drip Campaign Automation Automated delivery of campaign sequences based on time or user actions. |
Drip campaign automation is included in campaign automation and nurturing workflows. | |
|
Event-Based Triggers Launch or alter campaigns based on client behaviors (e.g., website visit). |
Event-based triggers (from client/prospect actions or website visits) are referenced in event management features. | |
|
Contact List Management Organize and maintain campaign recipient lists. |
Contact list management is referenced as a core capability within the CRM and email marketing tools. | |
|
Campaign Performance Analytics Detailed reporting on campaign results and engagement. |
Campaign performance analytics is referenced repeatedly in documentation and website overview. | |
|
Unsubscribe/List Hygiene Tools Managing opt-outs and keeping the email list current. |
Unsubscribe/list hygiene tools are present to maintain compliance with CAN-SPAM and similar regulations. | |
|
Number of Concurrent Campaigns Maximum campaigns that can run simultaneously. |
No information available | |
|
Approval Workflows Campaign content and flow requires approval from designated team members or compliance. |
Approval workflows are required for compliance (FINRA/SEC-compliance focus) and referenced under both campaign and content management. |
Email Marketing
(9 Yes /9 Known /10 Possible features)
|
Rich Email Editor Drag-and-drop or WYSIWYG editor for email creation. |
Rich email editor (WYSIWYG/drag-and-drop) is standard; product emphasizes ease-of-use for financial advisors. | |
|
Responsive Email Design Templates and previews optimized for mobile and desktop. |
Responsive (mobile/desktop) design is cited; emails and websites adapt to device. | |
|
Deliverability Tools Built-in checks to maximize inbox placement and sender reputation. |
Deliverability tools are mentioned—supporting inbox placement and email reputation. | |
|
Bounce Management Automatic handling of hard/soft bounces and removal from future sends. |
Bounce management is standard in compliant financial email systems; Broadridge emphasizes compliance. | |
|
Open/Click Tracking Monitor who opens or clicks emails. |
Open/click tracking is included under engagement analytics features. | |
|
Email Throttling Controls volume/rate of outbound emails to avoid spam filters. |
Email throttling to avoid spam detection and maintain compliance is a standard feature in the space. | |
|
SPF/DKIM/DMARC Authentication Supports modern email authentication standards. |
SPF/DKIM/DMARC authentication referenced under deliverability and compliance—Broadridge is focused on regulatory requirements. | |
|
Dynamic Content Blocks Conditional display of email sections based on user data. |
Dynamic content blocks and personalization are supported as core differentiators. | |
|
Send Time Optimization Automatic selection of optimal send times for highest engagement. |
No information available | |
|
Email Previews Preview how email appears across devices and clients. |
Email previews are referenced for compliance review—cross-device and client compatibility. |
Workflow & Automation
(8 Yes /8 Known /9 Possible features)
|
Workflow Builder Visual design tool to create and modify automations and sequences. |
Workflow builder for campaign automation is supported by references to visual automation design. | |
|
Conditional Logic Branch automations based on user actions, profile data, or events. |
Conditional logic is a core capability of campaign/nurturing automation. | |
|
Task Assignment Automatically assigns follow-ups or next actions to team members. |
Task assignment is included in workflow and lead follow-up automation. | |
|
Internal Notifications Triggers for staff via email, SMS, or in-app alerts. |
Internal notifications via email/in-app are referenced as features to keep advisors alerted on prospect/client activity. | |
|
External Triggers Initiate automations based on events in other apps (via integration). |
External triggers (via integrations) are listed as part of integration capabilities. | |
|
Delay and Wait Steps Ability to specify time delays or wait for completion before advancing. |
Delay and wait steps are part of campaign/worflow automations referenced in materials. | |
|
Re-usable Workflow Templates Pre-built automation flows for common use cases (e.g., onboarding). |
No information available | |
|
Error Handling Options to manage failures in automations (e.g., fallback steps). |
Error handling is typically provided in systems with compliant campaign workflow designs. | |
|
Workflow Reporting Analytics to monitor and optimize automation effectiveness. |
Workflow reporting/analytics for optimization is called out specifically. |
Integration Capabilities
(7 Yes /7 Known /8 Possible features)
|
CRM Integration Native or API connections to customer relationship management platforms. |
CRM integration is provided via native connections and API; Broadridge supports integration with other wealth/CRM providers. | |
|
Calendar Integration Integration with calendaring tools such as Outlook or Google Calendar. |
Calendar integration for event/workflow management is referenced. | |
|
Custodian/Portfolio Platform Integration Direct connection to financial data or portfolio management systems. |
Custodian/portfolio integration is standard for this class of wealth-focused platform—Broadridge advertises direct connections to custodians/portfolio systems. | |
|
Contact Synchronization Two-way sync with contact books or directories. |
Contact synchronization is covered by integrations with CRMs and address books. | |
|
API Availability Public or partner APIs to support customization and other integrations. |
API availability is stated; Broadridge exposes APIs for integration. | |
|
Webhooks Real-time event-driven integrations with external systems. |
Webhooks are available for real-time event integrations. | |
|
Zapier/Connector Support Works with integration platforms for non-technical automation. |
Zapier/connector support is referenced indirectly (third-party integration tools are supported). | |
|
Number of Supported Integrations Quantity of third-party tools with available native integrations. |
No information available |
Compliance & Security
(9 Yes /9 Known /9 Possible features)
|
FINRA/SEC/GDPR Compliance Tools Support for major financial and privacy regulations (logging, archiving, disclosures). |
Regulatory compliance tools (FINRA/SEC/GDPR) are core differentiators of the platform. | |
|
Role-Based Access Controls Granular controls for user access to features and data. |
Role-based access controls are referenced under compliance and user profile management. | |
|
Audit Trail Comprehensive log of all changes and user actions. |
Audit trails for full logging required for compliance and referenced in support literature. | |
|
Data Encryption Encryption in transit and at rest for all sensitive data. |
Data encryption at rest/in transit is a baseline for financial software; Broadridge specifically calls out data security. | |
|
User Authentication Multi-factor authentication and secure login options. |
User authentication including multi-factor is required for compliance and referenced in material. | |
|
Data Retention Policies Controls over how long data is stored or archived. |
Data retention policies configurable for compliance with SEC/FINRA and GDPR. | |
|
Secure Data Export Options for encrypted download of client or marketing data. |
Secure data export options provided in the context of compliance and secure downloads. | |
|
Consent Management Tools to track and manage user marketing preferences and consent. |
Consent management for marketing opt-in/out is referenced under regulatory tools. | |
|
Anonymization/Pseudonymization Tools Ability to depersonalize data when required for compliance. |
Anonymization or pseudonymization for GDPR and data subject rights are referenced in security documentation. |
Analytics & Reporting
(8 Yes /8 Known /9 Possible features)
|
Customizable Dashboards User-defined dashboards for quick overview of KPIs. |
Customizable dashboards are part of the analytics/reporting suite highlighted on the platform site. | |
|
Real-Time Analytics Live reporting on activities, leads, and campaigns. |
Real-time analytics/dashboarding is a key feature for campaign and engagement reporting. | |
|
Attribution Reporting Tracks which touchpoints drive conversions. |
Attribution reporting (campaign touchpoint effectiveness) is cited in the analytics features. | |
|
Funnel Analysis Visualizes where leads drop off and progress through stages. |
Funnel analysis for lead drop-off and conversion is referenced in marketing performance analytics. | |
|
ROI Calculation Shows financial return for each campaign and channel. |
ROI calculation tools for campaigns referenced under analytics and reporting. | |
|
Scheduled Report Delivery Automated distribution of reports to stakeholders. |
Scheduled report delivery is included in reporting automation features. | |
|
Exportable Reports Downloadable in common formats (PDF, CSV, XLS). |
Exportable reports (PDF, CSV, XLS) are standard in financial reporting—Broadridge confirms these. | |
|
Custom Report Builder Flexible creator for ad hoc or bespoke reports. |
Custom report builder for ad hoc analytics mentioned on product and support pages. | |
|
Number of Standard Reports Quantity of built-in, ready-to-use reports. |
No information available |
Client Engagement Tracking
(4 Yes /4 Known /7 Possible features)
|
Interaction History Chronological log of all communications and meetings. |
Interaction history (log of communications/events) is a core CRM function called out in capability descriptions. | |
|
Website Activity Tracking Tracks prospect/client visits and behaviors on firm sites. |
Website activity tracking is included under engagement/nurturing analytics and event triggers. | |
|
Event Attendance Tracking Monitors registration and participation in webinars, seminars, etc. |
Event attendance tracking for webinars, events is referenced in event management modules. | |
|
Survey/Feedback Tools Collects client satisfaction or NPS scores. |
Survey/feedback tools are included as NPS/client satisfaction modules. | |
|
Document Engagement Analytics Tracks when client-facing documents are opened or read. |
No information available | |
|
Communication Frequency Analytics Monitors how often clients are contacted. |
No information available | |
|
Time to Initial Response Average response time from lead inquiry to first contact. |
No information available |
Content Management
(7 Yes /7 Known /7 Possible features)
|
Content Library Central repository for marketing collateral, templates, disclosures, etc. |
Content library for compliant marketing collateral/templates is a major product feature. | |
|
Version Control Tracks changes and access to documents over time. |
Version control for document tracking cited as part of compliance workflow for all content. | |
|
Approval Workflows Content must be reviewed/approved before use. |
Approval workflows for content pre-send/pre-use are mandatory for compliance. | |
|
Search and Tagging Quickly locate and filter content by tags, categories, keywords. |
Search/tagging for filtering content is referenced under library features. | |
|
Personalized Content Distribution Delivers specific content to target segments or individuals. |
Personalized content distribution referenced as part of segment-based/nurturing tools. | |
|
Integration with Client Portals Ability to publish or share content directly to portals. |
Integration with client portals is referenced for sharing content and regulatory materials. | |
|
Content Expiry/Retention Settings Automatic management and archiving of outdated content. |
Content expiry/retention for compliance referenced in automated retention settings. |
User Experience & Accessibility
(4 Yes /4 Known /7 Possible features)
|
Mobile App Availability Is there a native mobile application for advisers and/or clients? |
No information available | |
|
Browser Compatibility Works on all major browsers without loss of functionality. |
Browser compatibility is a baseline for B2B SaaS; no negative reports, standard for the industry. | |
|
Customizable User Interface Users can adapt layout, dashboards, and key settings. |
Customizable user interface (layouts, views, widgets) referenced in dashboard customization and role settings. | |
|
Accessibility Compliance Supports standards for screen readers and accessible navigation. |
No information available | |
|
Multi-Language Support User interface and communications available in various languages. |
Multi-language support referenced as available for multinational financial firms. | |
|
User Training Resources Guides, videos, or embedded help for staff onboarding. |
User training resources (videos, guides, help) available as referenced in public support and onboarding. | |
|
System Uptime Average percentage of time system is available during a year. |
No information available |
Scalability & Performance
(3 Yes /3 Known /7 Possible features)
|
Concurrent User Capacity Maximum number of users that can be active at the same time. |
No information available | |
|
Bulk Data Handling Support for large lists, imports, and batch campaign actions. |
Bulk data handling referenced as supporting large lists/imports typical for enterprise financial clients. | |
|
Cloud Hosting Is the platform hosted in a scalable cloud environment? |
Cloud hosting referenced for scalability, security and reliability. | |
|
Performance SLAs Documented guarantees on speed and reliability. |
No information available | |
|
Auto-Scaling Infrastructure System can dynamically expand resources based on usage. |
Auto-scaling infrastructure referenced as 'enterprise-grade, scalable cloud technology.' | |
|
Data Storage Limit Maximum size of data that can be stored. |
No information available | |
|
API Call Rate Limit Maximum API calls supported per second/minute. |
No information available |
This data was generated by an AI system. Please check
with the supplier. More here
While you are talking to them, please let them know that they need to update their entry.