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msg.PIA (Product Innovation Architecture) from MSG systems
Enables insurance companies to design, configure and manage insurance products over their full lifecycle with product modeling, rules, and calculation engines.
Product analysis by function
Product Configuration Engines for Product Development
Flexible systems that allow insurers to define, configure, and modify insurance products without extensive programming, enabling faster time-to-market.
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Product Definition and Management
(11 Yes /11 Known /11 Possible features)
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No-Code/Low-Code Product Setup Ability to define and implement new insurance products or change existing products via intuitive interfaces without significant programming. |
Product documentation and marketing materials reference no-code/low-code product setup and intuitive web interfaces for product design. | |
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Product Versioning Track and manage multiple versions of the same product, allowing for easy updates and rollbacks. |
msg.PIA explicitly supports product versioning and rollback according to their feature set. | |
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Unlimited Product Variants Supports the creation of numerous variants within a product line (e.g., differing terms, coverages, regions). |
Supports unlimited variants; marketing highlights high configurability for different product variations. | |
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Configurable Coverage Options Ability to define and modify coverage limits, exclusions, deductibles, and endorsements. |
Configurable coverage options are a core feature noted in the solution documentation. | |
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Reusable Product Components Enables the creation and use of modular components (rules, forms, clauses) across multiple products. |
Reusable components are mentioned as part of their modular product design approach. | |
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Multi-line Product Support Supports configuration of products across lines such as Life, Health, P&C, Commercial, etc. |
Multi-line support (Life, P&C, Health, etc.) explained in various product overviews. | |
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Regulatory Compliance Rules Ability to embed region/jurisdiction-specific regulatory constraints and guidelines. |
Regulatory compliance rules and flexibility for jurisdiction-specific products are referenced in their technical documentation. | |
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Effective Date Management Define effective/expiry dates for products and product changes. |
Effective/expiry date management is supported as per product feature summary. | |
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Document and Artefact Management Manage and link documents (policy wording, brochures, terms) to configured products. |
Document and artefact management is built in; cited in user guides and brochures. | |
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Bulk Product Update Capabilities Ability to update multiple products/fields simultaneously. |
Bulk update capabilities referenced in admin console features. | |
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Product Cloning & Templates Create new products from templates or clone existing products for modification. |
Product cloning and templates are mentioned as productivity features. |
Rule and Workflow Engine
(9 Yes /9 Known /10 Possible features)
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Graphical/Visual Rule Designer Drag-and-drop interface to create and modify business rules and product logic. |
Drag-and-drop rule designer or graphical interface for rules creation is referenced in marketing and demo videos. | |
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Advanced Underwriting Rules Configure eligibility, risk assessment, and pricing rules at a granular level. |
Granular rules for underwriting, eligibility and pricing are configurable according to the technical guides. | |
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Workflow Automation Design and automate product-related workflows (e.g., approval, issuance, endorsement). |
Workflow automation tools are highlighted as a product feature. | |
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Real-Time Rule Evaluation Rules are evaluated in real time during product configuration, quote, or issuance. |
Rules can be evaluated in real-time as part of quotes or issuance; mentioned in technical materials. | |
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Testing and Simulation Tools Simulate how products and rules work under various scenarios before deployment. |
Simulation and testing tools described in product overview for pre-deployment validation. | |
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Rule Version Control Track changes, rollback, and audit rule definitions over time. |
Rule version control is supported with change tracking and rollback. | |
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Nested and Conditional Logic Support for complex, nested, and multiple branching rules. |
Supports nested and conditional logic as part of the rule engine. | |
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Custom Calculations Engine Ability to define custom formulas, calculations, or actuarial tables. |
Custom calculation and formula engine capabilities are called out in feature set. | |
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Rule Performance Metrics Monitor processing time or volume of executed rules. |
No information available | |
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Prebuilt Rule Libraries Out-of-the-box rule templates and libraries for common insurance logics. |
Prebuilt rule libraries or rule templates described in documentation and solution demos. |
Integration and Interoperability
(6 Yes /6 Known /8 Possible features)
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API Availability RESTful and/or SOAP API endpoints for product data, pricing, and rule invocation. |
API support (RESTful, data access, rule invocation) is part of the integration framework per product documentation. | |
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Plug-and-Play Connectors Prebuilt connectors for common insurance systems (policy admin, CRM, payment gateways). |
Out-of-the-box connectors for common systems (CRM, admin, core insurance) mentioned as available or via partner ecosystem. | |
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Data Import/Export Tools Bulk upload/download capability for product and rule data. |
Bulk data upload/download supported for product/rule data, as mentioned in integration specifications. | |
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Webhook/Push Notification Support Real-time notifications to external systems on product changes or events. |
No information available | |
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Batch Integration Processing Scheduled or triggered data integrations for product updates. |
Batch integrations (scheduled sync, triggered updates) are supported per integration documentation. | |
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Third-Party Data Service Integration Capability to pull data from external sources (for pricing, eligibility, etc.). |
Integration with third-party data (for rating, eligibility, etc.) is a highlighted use case. | |
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Single Sign-On (SSO) Integration with common identity providers for unified login. |
Single sign-on integrated with standard identity providers is noted in security and user management features. | |
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Legacy System Support Ability to integrate with or migrate data from legacy insurance systems. |
No information available |
User Experience and Accessibility
(7 Yes /7 Known /9 Possible features)
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Intuitive User Interface Modern, clear UI design for business users to configure and manage products. |
Modern web interface is referenced in all materials as a core differentiator. | |
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Multi-Language Support Platform and product definitions are available in multiple languages. |
Multi-language support is typical for global/regional product focus. Stated in platform documentation. | |
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Accessibility Compliance Conformance to accessibility standards (e.g., WCAG). |
No information available | |
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Role-Based Access Controls (RBAC) Granular control of what different user types can access/change. |
Role-based access controls are part of administrative and security capabilities. | |
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Customizable Dashboards Personalizable dashboards to check product performance, usage, or status. |
Customizable dashboards for product/business performance are described. | |
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In-app Help and Tooltips Contextual help and guidance for complex configuration tasks. |
In-app help, tooltips and user assistance referenced in implementation training. | |
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Collaborative Editing Multiple users can work on product definitions simultaneously. |
No information available | |
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Bulk Edit Functionality Ability to update multiple parameters/products in a single operation. |
Bulk edit capabilities are mentioned in admin bulk-modification features. | |
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Error Validation and Alerts Automatic error checking and alerts for invalid configurations. |
Error validation and alerting built in; featured in user interface demonstrations. |
Pricing and Rating Engine
(7 Yes /7 Known /8 Possible features)
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Flexible Rating Models Supports multiple rating/actuarial models (e.g., tiered, dynamic, usage-based). |
Flexible rating (actuarial, usage-based, dynamic, etc.) supported in core rating engine. | |
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Dynamic Pricing Rules Update price calculations in real time based on changing inputs or risk factors. |
Real-time/dynamic pricing rules supported as indicated by product engine design. | |
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Table Uploads and Management Manage and update actuarial or rating tables via spreadsheet or interface. |
Uploading and managing tables is a key element of actuarial/rating function. | |
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Versioned Pricing Algorithms Track historical pricing changes and revert as necessary. |
Versioned pricing algorithms are included for audit trails and rollback capabilities. | |
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Premium Calculation Speed Performance of premium calculation for complex products. |
No information available | |
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Simulation Tools Ability to model and test pricing outcomes before deployment. |
Simulation of pricing outcomes before deployment is referenced among actuarial tools. | |
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Pricing Audit Trail Retain detailed logs of pricing decisions for compliance and analysis. |
Complete pricing audit trails maintained for compliance, as mentioned in regulatory and risk sections. | |
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External Rate Table Integration Import rating data from external regulatory bodies or partners. |
Integration of external rate tables noted as a solution for regulated product setups. |
Testing, QA, and Sandbox Environments
(8 Yes /8 Known /8 Possible features)
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Dedicated Sandbox Environment Safe, isolated environment for testing and experimentation without production impact. |
Dedicated sandbox environments are referenced for testing and QA regimes in docs. | |
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Automated Regression Testing Automatically test changes to rules or product configuration for unintended consequences. |
Automated regression testing tools included as core test automation feature. | |
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Test Case Management Define, execute, and track test scenarios for product builds. |
Test case management is described as part of integrated testing functionality. | |
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Audit Logs of Configuration Changes Detailed time-stamped logs of all changes made for traceability. |
Detailed audit logs of configuration changes are a mandatory feature for traceability. | |
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Rollback/Restore Functionality Ability to revert to earlier configurations or rule versions. |
Rollback/restore capabilities supported in versioning and audit trail modules. | |
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User Acceptance Testing (UAT) Tools Provide tools that enable business users to validate the end-to-end product setup. |
Business UAT tools supported for product validation by non-technical users. | |
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Performance Testing Tools Simulate high-volume transactions or peak loads. |
Performance testing tools (high-volume simulation) referenced in technical documentation. | |
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Change Impact Analysis Pre-deployment analysis of potential impact or conflict of product/rule changes. |
Change impact analysis tools available as part of pre-deployment safety features. |
Security and Compliance
(7 Yes /7 Known /8 Possible features)
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End-to-End Data Encryption Encryption of data in transit and at rest. |
End-to-end data encryption described in compliance and security documentation. | |
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Audit Trail and Logging Automated detailed logs of all user activities and changes. |
Audit trails and comprehensive logging stated in platform security materials. | |
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Role-Based Permissions Define who can view/edit which products and configuration areas. |
Role-based permissions complement RBAC and are fundamental to configuration access. | |
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Configurable Data Retention Policies Set rules for retaining and purging sensitive product and customer data. |
Data retention policies configurable for compliance, per GDPR/SOC materials. | |
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Regular Security Updates and Patching Frequency of system security patching. |
No information available | |
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Compliance Certification Proof of compliance with major regulatory standards (GDPR, SOC2, etc.). |
Product is offered with options for GDPR, SOC2, and other major compliance; marketing and technical compliance information available. | |
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IP Whitelisting/Access Control Ability to restrict admin or API access by network/IP. |
IP whitelisting/access control referenced in security configuration documentation. | |
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Data Masking Mask sensitive client/product data for non-privileged users. |
Data masking is supported to comply with privacy and minimize exposure for non-privileged users. |
Deployment, Scaling, and Performance
(7 Yes /7 Known /8 Possible features)
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Cloud-Ready/Multi-Cloud Support Deployable in cloud, private cloud, or hybrid environments. |
Product is designed for cloud and multi-cloud support as per deployment documentation and press releases. | |
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Horizontal Scalability Ability to scale out to handle higher transaction volumes. |
Horizontal scalability is part of performance/scalability documentation for high-throughput environments. | |
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High Availability/Uptime System design supporting minimal downtime. |
No information available | |
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Disaster Recovery Automated data backup and rapid recovery procedures. |
Disaster recovery processes (backup, rapid restore) are described for managed deployments. | |
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Auto-Scaling Rules Automatic adjustment of resource allocation based on load. |
Auto-scaling described for cloud-native deployments and load-based scaling. | |
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Deployment Automation Tools Support for CI/CD pipelines and automated deployments. |
CI/CD pipeline and automated deployment documented in DevOps sections. | |
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Global Multi-region Support Ability to serve multiple geographic regions efficiently. |
Global, multi-region/locale deployment specifically referenced in marketing and solution design materials. | |
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Performance Monitoring & Analytics Real-time system health and performance dashboards. |
Performance monitoring and real-time analytics dashboards included in operational suite. |
Analytics and Reporting
(8 Yes /8 Known /8 Possible features)
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Product Performance Dashboards Visualize sales, claims, quotes, and profitability metrics for each product. |
Product performance dashboards (KPIs for product lines) highlighted in business user features. | |
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Configurable Reporting Engine Build custom reports using all available product data. |
Configurable/custom reporting engine specified in user/materials and data sheet. | |
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Real-Time Analytics Immediate feedback and reporting on product usage and performance. |
Real time analytics included for ongoing product monitoring and feedback. | |
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Export to BI Tools Direct export/integration with business intelligence solutions. |
Export to BI tools (standard connectors) available for data analytics extensions. | |
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Change Impact Reports Analyze business impacts of product/rule changes. |
Change impact reports available for understanding rule/product change effects. | |
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Audit and Compliance Reports Generate reports for regulatory or audit reviews. |
Reporting support for audit and compliance listed in compliance documentation. | |
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User Activity Reports Track product configuration activity by user/team. |
User activity reports are part of administrative analytics. | |
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Scheduled and Automated Reporting Auto-delivery of reports via email or dashboard. |
Scheduled/automated reporting features confirmed in documentation. |
Extensibility and Customization
(7 Yes /7 Known /7 Possible features)
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Custom Plugin/Module Support Ability to develop and plug in custom modules or logic. |
Custom plugin/module extensibility, including for custom product logic, is referenced for partner and client extensions. | |
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Custom UI Extensions Ability to add or tailor user interface components. |
Custom UI extension options described as available for integration partners. | |
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Scripting/Code Injection Capabilities Embedding custom scripts for advanced configurations. |
Supports scripting/code injection for advanced configuration where enabled. | |
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White-labeling/Branding Options Customize platform branding for partners or distribution. |
White-label branding available, as highlighted for channel and MGA clients. | |
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Configurable Notifications Custom alert or notification rules for product events. |
Configurable notification/alert rules referenced for product and business events. | |
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Open API Specification Compliance Conforms to industry standards (e.g., OpenAPI, Swagger) for APIs. |
API documentation notes OpenAPI/Swagger support for standards-based integration. | |
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Microsite/External Portal Generation Spin up product-specific portals or quote engines quickly. |
Can generate external portals and microsites for product distribution rapidly (partner/channel enablement). |
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