at Financial Technnology Year
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Buffer Publish from Buffer
Enables scheduling posts, analyzing performance, and managing multiple social media accounts. Offers easy-to-use analytics and a browser extension for content sharing.
Product analysis by function
Social Media Management Tools for Business Development and Marketing
Compliance-oriented platforms that facilitate advisor engagement on social media with content pre-approval workflows, archiving capabilities, and analytics to measure engagement.
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Account Integration
(7 Yes /7 Known /10 Possible features)
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Multi-Platform Support Connect and manage multiple social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) from one interface. |
Buffer enables managing and publishing to multiple social media platforms from one dashboard, as supported by documentation and product description. | |
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Number of Supported Platforms The total number of different platforms the tool can integrate with. |
No information available | |
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API Integration Capability to integrate with external APIs for custom workflows or data transfer. |
Buffer provides API access for integration; see developer.buffer.com. | |
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CRM Integration Integration with Customer Relationship Management systems to enhance lead nurturing and client management. |
Buffer integrates with Zapier and some CRM tools, though direct deep CRM integrations are limited; integration possible via Zapier. | |
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Third-Party App Integration Supports integration with marketing and analytics tools such as Google Analytics, email marketing software, and more. |
Buffer offers integrations with other marketing and analytics tools like Google Analytics, through UTM tags and Zapier. | |
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Single Sign-On (SSO) Allows users to sign in using a single set of credentials across various platforms. |
No information available | |
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Banking API Support Ability to connect with financial data sources or APIs for compliance-focused content. |
No information available | |
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Data Import/Export Tools Provide tools to import or export data in CSV, Excel, or other formats. |
Import/export via CSV is supported in Buffer for both posts (bulk upload) and analytics (exporting reports). | |
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Mobile App Integration Synchronize and manage accounts via dedicated mobile applications. |
Buffer provides a dedicated mobile app for iOS/Android to manage and schedule content. | |
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Two-Factor Authentication Support Supports enhanced security for account logins. |
Buffer allows setting up two-factor authentication for added account security (see Privacy/Security FAQ). |
Content Creation & Scheduling
(7 Yes /8 Known /12 Possible features)
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Post Scheduling Ability to create and schedule posts in advance. |
Buffer's core feature is scheduling posts in advance for multiple channels. | |
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Bulk Upload Enables uploading and scheduling multiple posts at once. |
Buffer supports bulk upload of posts using CSV—feature listed in Buffer's support docs. | |
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Content Calendar A visual calendar to plan and manage posting schedules. |
Buffer has a content calendar view for scheduled posts. | |
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Drafts Management Save drafts for editing and scheduling later. |
Buffer allows saving drafts for future editing/scheduling. | |
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Suggested Posting Times Recommends optimal posting times based on engagement analytics. |
Buffer suggests best posting times based on engagement analytics. | |
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Media Library Stores creative assets such as images, videos, and graphics. |
Buffer offers a media library to store, re-use, and attach creative assets. | |
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Content Approval Workflows Set up structured editing, reviewing, and approval processes. |
No information available | |
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Branded Templates Access to pre-built, customizable templates branded for financial advisory services. |
No information available | |
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A/B Testing of Posts Ability to test different content versions for best performance. |
No information available | |
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Multi-Language Support Create and schedule content in multiple languages. |
Not as far as we are aware.* Buffer does not offer multi-language support for posts within a single team/workspace—users can post in any language, but there is no content-localization or translation feature. | |
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AI-Assisted Content Generation Leverages AI to suggest, improve, or auto-generate content. |
Buffer offers AI content ideas and rewriting with its 'Ideas' and AI Assistant features (AI writing/suggestions). | |
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Video Editing Tools Built-in tools for basic video editing and publishing. |
No information available |
Compliance & Security
(3 Yes /3 Known /11 Possible features)
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Automated Compliance Checks Automatically scans posts for compliance violations (e.g., advertising rules, confidential data). |
No information available | |
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Audit Trails Tracks and logs user actions for audit and review purposes. |
No information available | |
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Data Encryption Encrypts data at rest and in transit. |
Buffer uses HTTPS and states data is encrypted in transit; further details on at-rest encryption are not publicized but assumed standard. | |
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Role-Based Access Control Enables granular user permissions and access levels. |
Buffer teams functionality allows granular permissions for posting and account access. | |
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Legal Hold & Record Keeping Retains and archives posts to meet regulatory requirements. |
No information available | |
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Approval Workflows for Compliance Allows compliance teams to review and approve posts before publishing. |
No information available | |
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Incident Reporting Provides mechanisms for rapid response and documentation of security or compliance incidents. |
No information available | |
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GDPR/CCPA Compliance Supports data privacy laws relevant to clients’ regions. |
Buffer’s privacy policy highlights GDPR compliance for EU customers. | |
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User Authentication Levels Number of authentication levels supported (e.g., two-factor, biometric). |
No information available | |
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Data Storage Duration Length of time data is retained in archival storage. |
No information available | |
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Exportable Compliance Logs Ability to export logs for external audits. |
No information available |
Analytics & Reporting
(5 Yes /6 Known /11 Possible features)
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Real-Time Analytics Dashboard Up-to-the-minute data visualization for engagement and performance metrics. |
Buffer analytics dashboard provides real-time data visualization for supported metrics. | |
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Customizable Reports Generate reports tailored to business needs, KPIs, or stakeholders. |
Not as far as we are aware.* Buffer’s reporting is not fully customizable; users access pre-set analytics and exports. | |
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Engagement Metrics Tracks likes, shares, comments, click-through rates, and more. |
Buffer tracks post-level engagement: likes, shares, comments, click rates, etc. | |
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Followers Growth Analytics Reports on the growth trends of followers/audience. |
Buffer provides audience/follower growth analytics in its reports. | |
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Sentiment Analysis Analyzes audience sentiment toward social content/brands. |
No information available | |
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Campaign Performance Benchmarking Compare performance with previous campaigns or industry standards. |
No information available | |
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Referral Tracking Measures website or lead conversions from social media. |
Buffer analytics include tracking clicks and website referrals from posts. | |
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Custom Metrics Ability to define, monitor, and report user-defined metrics. |
No information available | |
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Data Export Export data for further analysis in external tools. |
Buffer supports exporting analytics data for further analysis. | |
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Report Delivery Frequency Frequency at which automated reports can be sent. |
No information available | |
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Competitor Analysis Tools Compare performance with competitors or industry benchmarks. |
No information available |
Lead Generation & CRM
(3 Yes /3 Known /10 Possible features)
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Social Listening Monitors keywords, brand mentions, and conversations around relevant topics. |
Buffer has basic social listening by monitoring engagements, comments, and mentions within your posts. | |
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Lead Capture Forms Enables creation and sharing of forms to capture client details. |
No information available | |
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Integration with CRM Directly syncs leads and activities to CRM systems. |
Buffer/Zapier integrations enable syncing leads and activities to supported CRMs. | |
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Automated Lead Assignment Automatically assigns leads to relevant team members. |
No information available | |
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Contact Import/Export Seamlessly import and export contacts between systems. |
Contact import/export possible via integrations (Zapier), CSV post uploads, and channel connections. | |
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Activity Tracking Monitors lead engagement and records activities. |
No information available | |
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Chatbot Integration Supports automated chatbots on social platforms for lead engagement. |
No information available | |
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Lead Scoring Ranks leads by engagement, suitability, or value. |
No information available | |
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Follow-Up Reminders Automated notifications for timely outreach. |
No information available | |
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Custom Lead Segmentation Segment leads into different lists based on criteria. |
No information available |
Collaboration & User Management
(5 Yes /5 Known /10 Possible features)
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Team Collaboration Tools Shared workspaces, comments, mentions, and real-time editing capabilities. |
Buffer offers shared workspaces and team collaboration through shared calendar, comment, and editing features. | |
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User Roles and Permissions Set distinct roles and access rights per user. |
Admin can set team roles and permissions in Buffer. | |
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Approval Workflow Customization Customize and automate multi-step approval processes. |
No information available | |
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Task Assignment Assign tasks and responsibilities to team members. |
Tasks (social content) can be assigned to team members in Buffer. | |
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Activity Logs Track all user actions for transparency and accountability. |
No information available | |
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Number of Supported Users Maximum users/accounts who can access the system simultaneously. |
No information available | |
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Notification and Alerts Configurable notifications for events, tasks, and approvals. |
Buffer offers in-app, push, and optionally configurable email notifications for post approvals and events. | |
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Internal Messaging Messaging system for communication between platform users. |
No information available | |
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Client Access Portal Ability to grant view or comment access to clients or advisors. |
No information available | |
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Training & Onboarding Modules Guided learning and onboarding resources for users. |
Buffer provides guided onboarding and training module resources for new users. |
Customer Engagement
(7 Yes /7 Known /9 Possible features)
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Centralized Inbox Manage all messages, comments, and replies in one location. |
Buffer's dashboard supports a centralized inbox for social comments and replies. | |
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Automated Responses Set up auto-replies to common queries. |
Buffer has basic auto-response features for some supported platforms. | |
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Customizable Response Templates Flexible message templates for quick engagement. |
Response templates are available for some platforms within Buffer. | |
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Tagging and Categorization Organize conversations with tags or categories. |
Conversations/messages can be tagged and categorized in Buffer’s inbox. | |
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Conversation Assignment Assign mentions or messages to specific team members. |
Mentions/messages can be assigned to team members. | |
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Unify Paid and Organic Interactions Monitor and reply to engagement from both paid ads and organic posts. |
Buffer reports on both paid and organic post interactions in analytics. | |
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Response Analytics Metrics on average response time and engagement quality. |
Response times and engagement analytics are visible in Buffer analytics. | |
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Snooze/Follow-up Option to snooze interactions for later follow-up. |
No information available | |
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Language Translation Translate incoming or outgoing messages within the platform. |
No information available |
Advertising & Campaign Management
(2 Yes /3 Known /10 Possible features)
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Ad Publishing Create and publish ads directly to supported platforms from within the tool. |
No information available | |
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Budget Tracking Monitor spending and pacing across multiple campaigns. |
No information available | |
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A/B Testing for Ads Test variations of ad creative and messaging. |
Not as far as we are aware.* A/B testing for ads is not supported in Buffer; it focuses on organic content and does not provide native split-test tools for advertising. | |
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Automated Bidding Utilize automated bid strategies to optimize ad spend. |
No information available | |
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Audience Targeting Enables granular targeting based on demographics, interests, and behaviors. |
No information available | |
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Retargeting Tools Create audiences for remarketing campaigns. |
No information available | |
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Ad Creative Library Store and manage creative assets for advertising. |
Buffer has a media/creative library for organizing reusable content assets. | |
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Ad Performance Analytics In-depth reporting on impressions, clicks, conversions, and ROI. |
No information available | |
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Scheduling and Automation Automate ad start/stop times and optimization triggers. |
Users can automate scheduling of posts and campaigns in Buffer. | |
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Ad Spend Limit Controls Ability to set and enforce maximum spend limits per campaign. |
No information available |
Usability & Accessibility
(7 Yes /7 Known /10 Possible features)
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User Interface Quality Intuitive, user-friendly dashboard and navigation. |
Widely regarded as intuitive and user-friendly by most reviewers and documentation. | |
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Help Center/Documentation Comprehensive support guides, documentation, and FAQ resources. |
Well-documented Help Center with FAQ and troubleshooting articles (buffer.com/resources/help). | |
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Live Chat/Support Availability Access to real-time support or live chat assistance. |
No information available | |
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Mobile Access Full-featured mobile app or responsive design for access on any device. |
Buffer has a fully-featured mobile app and responsive web design. | |
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Accessibility Features Support for accessibility standards (e.g., screen readers). |
No information available | |
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Customizable Dashboard Personalize the layout and widgets on the homepage. |
Users can customize their dashboard widgets in Buffer. | |
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Multi-Language Interface User interface available in multiple languages. |
No information available | |
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Onboarding Tutorials Step-by-step onboarding for new users. |
Step-by-step onboarding offered via Buffer's onboarding workflow and help docs. | |
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Knowledge Base Search Searchable help resource for problem-solving. |
Buffer's Help Center provides a comprehensive searchable knowledge base. | |
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Client/Partner Training Webinars Regular live or recorded training webinars. |
Buffer runs regular webinars for user/customer training and partners. |
Customization & Scalability
(3 Yes /3 Known /10 Possible features)
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Custom Branding Apply white-label branding or custom interface designs. |
No information available | |
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Custom Workflows Design and implement unique workflows to match business processes. |
No information available | |
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API Access for Extensions Open APIs for additional customization and feature extensions. |
Buffer offers open API access for developers/custom integrations (developer.buffer.com). | |
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Add-On Marketplace Support for third-party add-ons or plugins. |
No information available | |
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Multi-Account Management Manage multiple business accounts or brands from a single admin dashboard. |
Multiple brands/accounts can be managed in Buffer from a single admin interface. | |
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Plan Upgrade Flexibility Easily scale subscription or service levels as the business grows. |
Accounts/plans can be upgraded, downgraded, or cancelled flexibly via dashboard or support. | |
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Custom Fields and Tagging Allows configuration of custom fields and tags. |
No information available | |
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Maximum Account Capacity Total number of managed social media accounts supported. |
No information available | |
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Resource Allocation Controls Set limits for users, storage, bandwidth, or campaign capacity. |
No information available | |
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Notifications Customization Configure notification triggers and frequency. |
No information available |
Pricing & Support
(5 Yes /5 Known /10 Possible features)
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Free Trial Availability Option to test the tool before committing to a paid plan. |
Free trial (14 days) available as per https://buffer.com/pricing. | |
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Transparent Pricing Clear, publicly posted pricing with no hidden fees. |
Pricing clearly posted at https://buffer.com/pricing. | |
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Subscription Flexibility Supports monthly, annual, or bespoke plans. |
Monthly/annual plan subscriptions supported. | |
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Nonprofit/Advisor Discount Discounted rates for financial advisors or nonprofits. |
Discounts for nonprofits and education are promoted on buffer.com/nonprofits. | |
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SLAs & Uptime Guarantees Service Level Agreements ensuring specific system uptime. |
No information available | |
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24/7 Support Availability Round-the-clock technical and customer support. |
No information available | |
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Dedicated Account Management Dedicated customer success/contact for enterprise accounts. |
No information available | |
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Incident Resolution Time Speed of resolving critical incidents. |
No information available | |
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In-Product Support Chat Built-in live chat support from within the application. |
No information available | |
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Knowledge Base Depth Comprehensive support database and troubleshooting documentation. |
Buffer provides a comprehensive help and troubleshooting resource base online. |
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