at Financial Technnology Year
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Marketo Engage from Marketo (Adobe)
Comprehensive marketing automation with lead management, email marketing, account-based marketing, and advanced analytics. For fund managers, it offers compliance-friendly templates, segmentation for different investor types, and integration with financial CRMs.
Product analysis by function
Marketing Automation Platforms for Distribution & Sales
Software that automates marketing workflows, campaign management, lead nurturing, and performance tracking across digital and traditional channels.
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